Why Retailers Should Stock Safety Razors: A Cut Above the Rest
You’re offering a better shaving experience, a sustainable solution, and long-term savings.
As a retailer, staying ahead of the curve means offering products that not only meet consumer demand but also provide superior quality, sustainability, and cost-effectiveness. Safety razors, once considered a relic of the past, are making a powerful comeback as more customers seek eco-friendly and cost-efficient grooming solutions. Stocking safety razors in your store is a smart move that can attract new customers and boost your sales. Here’s why they are a must-have on your shelves.
The Benefits of Selling Safety Razors
1. Sustainability Sells
Consumers today are more eco-conscious than ever, actively looking for plastic-free alternatives. Unlike disposable razors that contribute to millions of tons of plastic waste each year, safety razors are made from durable materials like stainless steel or brass and can last a lifetime with proper care. By offering safety razors, your store aligns with the growing demand for sustainable products, attracting environmentally conscious shoppers.
The COMPANION Safety Razor is the first unisex safety razor by MÜHLE. Designed for use on the body and face, and with a refined razor head for a gentle shave it is an ideal first safety razor. It's well-suited to those ditching cartridge razors for eco-sustainable reasons.
2. Cost-Effective for Consumers
While the initial investment in a safety razor may be higher than a disposable razor, the long-term savings are significant. Replacement blades cost just a fraction of the price of disposable cartridges. Highlighting this cost-effectiveness can be a great selling point for budget-conscious customers.
Pictured: MÜHLE White Porcelain Blade Bank and MÜHLE Blade. Safety razor blades can be disposed of stylishly and safely with the bank. Adding the blade bank to your shelf-display is a great way to get across budget-conscious messaging. For example: Bank blades, Save Money
3. A Premium Grooming Experience
Many consumers are rediscovering the benefits of traditional wet shaving. Safety razors provide a closer, smoother shave with fewer ingrown hairs and less irritation. Pairing these razors with high-quality shaving creams or soaps can enhance the customer’s shaving experience while also increasing add-on sales for your store.
Pictured: At The MÜHLE London Barbershop, the model uses a Rosegold TRADITIONAL Safety Razor (Closed Comb)
4. Aesthetic Appeal and Durability
Modern safety razors come in sleek, stylish designs that appeal to both men and women. With their high-quality craftsmanship and durability, they make for great gifts and long-term investments. Displaying them prominently in your store can draw attention and encourage impulse purchases.
TRADITIONAL, ROCCA and HEXAGON Series feature at MÜHLE Store London
5. Growing Popularity in the Grooming Industry
The traditional shaving movement is gaining traction thanks to online influencers, barbershops, and sustainable living advocates. As more people make the switch, retailers who stock safety razors can tap into this growing trend and establish themselves as leaders in quality grooming products.
MÜHLE London Barber, Elliot Forbes, gained many followers using Safety Razors in his videos, like the Jet Black ROCCA pictured here.
Soundbites for Selling Safety Razors
To make the sale easier, here are some quick and effective soundbites to use when talking to customers:
“Ditch the plastic, save money, and get a better shave.”
“One razor for life—just replace the blades!”
“A smoother, irritation-free shave with less waste.”
“Say goodbye to expensive cartridges—safety razors pay for themselves.”
“Classic design, modern performance, and eco-friendly benefits.”
“A high-quality shave that’s better for your skin and the planet.”
How to Maximize Sales in Your Store
Educate Customers: Have clear signage or brochures explaining the benefits of safety razors.
Offer Starter Kits: Bundle safety razors with shaving soap, a brush, and extra blades for beginners.
Demonstrate Usage: Create in-store demos or video displays showing how to use and maintain a safety razor.
Highlight Sustainability: Use eco-friendly messaging in your displays and marketing.
Leverage Social Media: Share content showcasing safety razors and their benefits to attract online shoppers.
MÜHLE TRADITIONAL Safety Razors remain a constant bestseller for the brand, available in Chrome, Black and Rosegold. We recommend retailers opt for the Closed Comb option, as this offers a gentle shave suitable for beginners and experienced users alike.
By stocking safety razors, you’re not just selling a product—you’re offering a better shaving experience, a sustainable solution, and long-term savings. Add them to your inventory today and watch your customers make the switch to a smarter shave!
